Post by account_disabled on Nov 22, 2023 12:27:12 GMT 5
SEO audit: everything you need to know
Posted by Maurizio Masi , updated on May 22, 2023
Find me on: LinkedIn
Online-presence-analysisWe hear more and more about SEO audit (global SEO analysis) and yet not everyone who has an e-commerce or a simple online showcase knows exactly what it is and what the advantages of carrying out an in-depth SEO analysis are . In this short guide we will try to discover why today, in order to be truly successful, a business must know the basics of an SEO strategy and how an SEO analysis is carried out .
Curious to find out how you can increase your business through SEO audit?
SEO optimization, what is it?
Before delving into the discussion, let's start from the basics: what is the meaning of the term SEO ?
SEO is the acronym for Search Engine Optimization which in Italian means optimization for search engines . This means that there are writing rules (and not only) to ensure that what we write on our website appears on the first pages of the main search engines when the user, for example, enters a certain word on Google. Having a good website ranking means having a greater probability of being chosen by the user , thus transforming the latter into an actual customer.
Let's try to think about the importance that an SEO strategy and its related SEO audit has for your company's coffers: appearing in the top positions, attracting the user's attention to the detriment of competitors is the best thing I can wish for your business .
Do you want to receive an analysis of your online presence?
Click here!
It is clear that planning an SEO strategy is not the only way to increase turnover, but it is also true that producing a specific good without the web knowing how much product is produced is almost useless: creating a good product is the basis, to SEO analysis takes care of everything else (or almost everything else)!
After this brief introduction, the question arises: can an SEO audit be done by anyone? The answer is no! The check of the website in order to confirm whether or not it is optimized to obtain the traffic objectives that you set yourself during the design phase must be carried out by a professional who deals with audits , otherwise you risk wasting only time but above all money!
SEO analysis, what it is and how to do it
We have explained in broad terms what the meaning of the term SEO is and the importance of optimizing a web page for search engines, but now let's take a step forward and find out exactly what an SEO audit is and how it is done !
An SEO audit is an SEO analysis that allows you to analyze the strong and weak points of your web page . It is a real diagnostic check that allows you to understand what is working but above all what is not working on the site, what are the reasons why you do not have a good ranking score and consequently be able to work to improve certain critical aspects.
In a nutshell, it can be stated that it allows us to analyze all those technical aspects that negatively influence the position in the search results, thus allowing the resolution of problems through technical solutions (e.g. the state of health of the site, the quality of the internal links and external ...)
When to do an SEO analysis?
Having understood what an SEO analysis is and its importance for achieving certain business objectives, the question arises when it is time to proceed with this diagnostic test. Even in this case there is no precise rule, it clearly depends on various factors. In theory, however, an SEO audit must be carried out when :
you decide to create a website from scratch
during an SEO friendly migration to make sure everything happened without errors
when the results on the site's organic traffic are highly insufficient compared to what was planned in the strategy phase (find out which are the main SEO KPIs to monitor in our article!)
We repeat: rely on SEO specialists , they will know exactly how and when to carry out an SEO analysis!
Key factors for a good SEO audit
How to do it and what exactly are the topics to be covered to obtain real answers from an SEO analysis ? To get answers it is essential to evaluate on-page and off-page SEO:
the overview of the web (competitors, indexing and link profile)
the structure of the site
the contents offered
usability
1. Website overview
Let's start immediately with a general overview C Level Executive List of the situation. Finding out who your real rivals are and analyzing them guarantees that you can do as well as them, if not better! Through some SEO checker tools it is possible:
have a list of the search queries (search keywords) used by them and thus obtain their keywords, in this way you will be able to understand if the direction you are taking is right. The tools to do this can be the HubSpot SEO tool or SEMrush .
In all cases, finding out how your competitors attract users is an excellent starting point.
link profile analysis allows you to discover the authority and notoriety of your website, also identifying possible spam links.
It is also important to find out if and which pages of the website are indexed by the search engine . All this through some tools, first of all Google which with its site command provides a list of pages indexed for a specific site, as well as identifying any domains and/or subdomains that should be administered.
example number of pages indexed by search engine
2. Website structure
Structure is also an integral part of a good SEO analysis and if analyzed it offers many answers. In fact, let's remember how the very structure of a website allows you to obtain a good position on search engines. The reason? Google rewards original, ordered and categorized content, which is why it is essential to create a good layout resulting in an effective and well-organised navigation menu .
But what exactly is meant by trees, a well-organized navigation menu and what does this have to do with SEO audit?
Let's go step by step: the tree structure of a website means the architecture of a site (home page → main categories → secondary categories). A site structured in an excellent manner from this point of view allows Google to understand exactly what that particular site deals with, thus guaranteeing a good ranking score.
Posted by Maurizio Masi , updated on May 22, 2023
Find me on: LinkedIn
Online-presence-analysisWe hear more and more about SEO audit (global SEO analysis) and yet not everyone who has an e-commerce or a simple online showcase knows exactly what it is and what the advantages of carrying out an in-depth SEO analysis are . In this short guide we will try to discover why today, in order to be truly successful, a business must know the basics of an SEO strategy and how an SEO analysis is carried out .
Curious to find out how you can increase your business through SEO audit?
SEO optimization, what is it?
Before delving into the discussion, let's start from the basics: what is the meaning of the term SEO ?
SEO is the acronym for Search Engine Optimization which in Italian means optimization for search engines . This means that there are writing rules (and not only) to ensure that what we write on our website appears on the first pages of the main search engines when the user, for example, enters a certain word on Google. Having a good website ranking means having a greater probability of being chosen by the user , thus transforming the latter into an actual customer.
Let's try to think about the importance that an SEO strategy and its related SEO audit has for your company's coffers: appearing in the top positions, attracting the user's attention to the detriment of competitors is the best thing I can wish for your business .
Do you want to receive an analysis of your online presence?
Click here!
It is clear that planning an SEO strategy is not the only way to increase turnover, but it is also true that producing a specific good without the web knowing how much product is produced is almost useless: creating a good product is the basis, to SEO analysis takes care of everything else (or almost everything else)!
After this brief introduction, the question arises: can an SEO audit be done by anyone? The answer is no! The check of the website in order to confirm whether or not it is optimized to obtain the traffic objectives that you set yourself during the design phase must be carried out by a professional who deals with audits , otherwise you risk wasting only time but above all money!
SEO analysis, what it is and how to do it
We have explained in broad terms what the meaning of the term SEO is and the importance of optimizing a web page for search engines, but now let's take a step forward and find out exactly what an SEO audit is and how it is done !
An SEO audit is an SEO analysis that allows you to analyze the strong and weak points of your web page . It is a real diagnostic check that allows you to understand what is working but above all what is not working on the site, what are the reasons why you do not have a good ranking score and consequently be able to work to improve certain critical aspects.
In a nutshell, it can be stated that it allows us to analyze all those technical aspects that negatively influence the position in the search results, thus allowing the resolution of problems through technical solutions (e.g. the state of health of the site, the quality of the internal links and external ...)
When to do an SEO analysis?
Having understood what an SEO analysis is and its importance for achieving certain business objectives, the question arises when it is time to proceed with this diagnostic test. Even in this case there is no precise rule, it clearly depends on various factors. In theory, however, an SEO audit must be carried out when :
you decide to create a website from scratch
during an SEO friendly migration to make sure everything happened without errors
when the results on the site's organic traffic are highly insufficient compared to what was planned in the strategy phase (find out which are the main SEO KPIs to monitor in our article!)
We repeat: rely on SEO specialists , they will know exactly how and when to carry out an SEO analysis!
Key factors for a good SEO audit
How to do it and what exactly are the topics to be covered to obtain real answers from an SEO analysis ? To get answers it is essential to evaluate on-page and off-page SEO:
the overview of the web (competitors, indexing and link profile)
the structure of the site
the contents offered
usability
1. Website overview
Let's start immediately with a general overview C Level Executive List of the situation. Finding out who your real rivals are and analyzing them guarantees that you can do as well as them, if not better! Through some SEO checker tools it is possible:
have a list of the search queries (search keywords) used by them and thus obtain their keywords, in this way you will be able to understand if the direction you are taking is right. The tools to do this can be the HubSpot SEO tool or SEMrush .
In all cases, finding out how your competitors attract users is an excellent starting point.
link profile analysis allows you to discover the authority and notoriety of your website, also identifying possible spam links.
It is also important to find out if and which pages of the website are indexed by the search engine . All this through some tools, first of all Google which with its site command provides a list of pages indexed for a specific site, as well as identifying any domains and/or subdomains that should be administered.
example number of pages indexed by search engine
2. Website structure
Structure is also an integral part of a good SEO analysis and if analyzed it offers many answers. In fact, let's remember how the very structure of a website allows you to obtain a good position on search engines. The reason? Google rewards original, ordered and categorized content, which is why it is essential to create a good layout resulting in an effective and well-organised navigation menu .
But what exactly is meant by trees, a well-organized navigation menu and what does this have to do with SEO audit?
Let's go step by step: the tree structure of a website means the architecture of a site (home page → main categories → secondary categories). A site structured in an excellent manner from this point of view allows Google to understand exactly what that particular site deals with, thus guaranteeing a good ranking score.